EDITO

n°122/ Sexual Revolution

May 2014

 

In the 1990s, the porno chic trend staged by Tom Ford and Carine Roitfeld showed lascivious girls flirting together but the perspective was more of a man's then. You were like intruding in a harem, a man's world. In 2013 Blue is a warm color won the Cannes Fim Festival Palm and has been acclaimed by young audiences for the passionate love story that was told and shown. Since then brands like Miu Miu, Saint Laurent and Schweppes have been using the theme without shocking any one. On their ad campaigns, you can feel no male perspective or fantasy. Girls are just with girls. No harem around. In fact times are changing: while only 7.4 % of girls confessed having been attracted to another girl in 2006, the number rose to 20% in 2013. No shame, no hiding, just a slow revolution in motion…


 

 Blue is the Warmest Color