EDITO

n°278/ Frozen as Penn

June 2017

by Nathalie Azoulai

After painters invented food still lifes, showing fruits, vegetables or bowls, how could photographers challenge the genre ? Among other wonders, Irving Penn took up the challenge. With his amazing frozen foods. Still lifes reshaped as graphic cubes showing new shades of colors, neither bright nor usually matt or pastel. What then ? Frozen, just frozen, and so very welcome during summer time. Such a great trend brands should be inspired by. Centennial exhibition at the Met of New York till July 30.

 Irving Penn