EDITO

n°45/ Why don't they smile?

December 2012

 

by Nathalie Azoulai

 

Of course you know, models never smile. Whether on the catwalk or in ads, they stick to their inalterable serious look. Let’s figure out why. First, under a smile a face becomes out of control, somehow unbalanced and possibly less perfect. Second, with a smile on her face, the model might eclipse the dress. And last but not least, fashion can’t just be beautiful dresses for rich and beautiful women. They must be some seriousness, some tragic touch somewhere. On the model’s face. So don’t expect models to turn into Chinese painter Yun Min Jun creatures. They will never laugh out loud.