by Nathalie Azoulai
January 11 was the first day of sales in France. It was that same very day that the feminist collective "52" chose to launch its first active campaign, sticking up on three big French cities' walls, Paris, Lyon and Marseille, 2000 angry posters aimed at selling out the inequalities working women suffer from. Named after the percentage of women in French demography, 52 %, this new female "ecosystem", as they put it, comes from a 500 person-group on Facebook and plans to grow much bigger. With a big pink 52 on their back, they've decided to carry the weight of unfairness on their shoulders and fearlessly to fight by night. Let's wish them the best luck.