by Nathalie Azoulai
When fashion campaigns will be done with the Sex, Drugs and Rock'n'roll thing, they might breath a new life. For instance, Antonioni's way. You don't have to know Antonioni's movies to be part of them and let them influence your visions. It's all about a metaphysical black and white photography-achieved by the great Carlo di Palma- threatening heavy skies, unhappy lovers lost at dawn… In every single movie, Antonioni tells the repeating modern story of a man and a woman encountering for the first time on a new born planet and looking for a common language to understand and love each other. They might look like glamorous Alain Delon, Marcello Mastroiani or Monica Vitti, they can be anyone…Some fashion brands should definitely grab the opportunity to make it slightly different.