Born in Russia but brought up in Paris, Alexander Liberman was first remarked as an art director for French magazine,VU where he established his highly impactful graphic covers, strongly associating photography and typography. In 1941, he settled in New York where he became Vogue’s art director and a major influence on editorial design, seeking for elegance and modernity in the combination of low and high culture. Eager to dynamise the identity of Vogue following World War II, he collaborated with a new generation of photographers such as William Klein, Irving Penn or Richard Avedon who brought their models outdoors - ‘No more Ophelias dancing through the Plaza at dawn.’ He also counted on new faces such as Twiggy although he had a fond passion for Marlene Dietrich. Passionate about art, he introduced it to the magazine, sometimes mingling fashion with art such as Cecil Beaton’s series featuring models in front of Jackson Pollock’s paintings while he himself produced portraits of artists in the intimacy of their studios, pensive and concentrated. In 1962, he became the editorial director of Conde Nast until the early 1990s, thus extensively and ingenuously defining contemporary magazine culture alongside further iconic figures such as Diana Vreeland and Anna Wintour.