The son of Jewish immigrants, raised in New York City and educated at Columbia University, Arthur Rothstein was the first photographer hired at the Resettlement Administration, a New Deal agency that, from 1935 to 1936, relocated struggling families to communities planned by the federal government. From then, he captured the most significant photographs of rural America, illuminating its quiet families. One of these families turned out to be at the centre of an iconic image of the Dust Bowl: ‘I was about to get into my car when I turned to wave to [Coble and his two sons] and I looked and saw this man bending into the wind, with one of the boys in front of him and another one behind him, and great swirls of sand all around, which made the sky and the earth become one. And I said, 'What a picture this is!' and I just picked up my camera and went 'click.' One photograph, one shot, one negative.’ Well, art often proves how all you need is one simple image to access mythology.