The French photographer first worked for Lui before becoming Esquire’s artistic director in New York. Promptly, Jean-Paul Goude established his innovative and festive style mingling sex, humour and morphing. The maker of fantastic images, he collaborated with numerous magazines and brands such as Perrier, Chanel, Orangina or the Galeries Lafayette, creating iconic advertisements that have completely regenerated the art of publicity by making the imaginary become realistic. A lover of the female body he nonetheless prefers to distort it with a pair of scissors and some scotch tape, and he dares to depict an elastic and contrasting body, naked, dressed up, elongated, shrinked, colorful and cleared from any conventional racial identity. From Grace Jones, his partner and ultimate muse to Vanessa Paradis, from Azzedine Alaia to Kim Kardashian, Jean-Paul Goude found in his sitters, allies to conceive a jubilant society within which cyberdolls fraternize with delicate birds and internet- breaking butts collide with androgynous divas - the inhibited mixing of commerce with art alongside pop with luxury.