Fashion

Rudi Gernreich (1922 - 1985)

The Austrian-born, American designer was originally a modern dancer. From this occupation, he applied to his fashion designs a feel for tightness and flexibility: garments in which women could move and liberate themselves. Fuelled by his free spirit, he created the thong, the first designer jeans, the unisex monokini and the first see-through clothes.

Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Ensemble, 1965
Peggy Moffitt in Rudi Gernreich Ensemble, 1965
Renèe Holt and Tom Broome in Rudi Gernreich, Swimwear from the Unisex Projet Collection, photographed by Patricia Faure, 1970
Renèe Holt and Tom Broome in Rudi Gernreich, Swimwear from the Unisex Projet Collection, photographed by Patricia Faure, 1970
Rudi Gernreich and models, photographed by Ted Thai, 1975
Rudi Gernreich and models, photographed by Ted Thai, 1975
Rudi Gernreich, Swimwear, 1950s
Rudi Gernreich, Swimwear, 1950s
Peggy Moffitt in Rudi Gernreich No Bra Babydoll, ca. 1964
Peggy Moffitt in Rudi Gernreich No Bra Babydoll, ca. 1964
Rudi Gernreich and Peggy Moffitt by William Claxton, 1968
Rudi Gernreich and Peggy Moffitt by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich No Bra Brassiere, ca. 1964
Peggy Moffitt in Rudi Gernreich No Bra Brassiere, ca. 1964
Peggy Moffitt in Rudi Gernreich Dress, photographed by Sal Traina, 1967
Peggy Moffitt in Rudi Gernreich Dress, photographed by Sal Traina, 1967
Peggy Moffitt in Rudi Gernreich Blouse and Hat from the Siamese Collection, photographed by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich Blouse and Hat from the Siamese Collection, photographed by William Claxton, 1968
Léon Bing in Rudi Gernreich Nun Ensemble, Fall/Winter 1967
Léon Bing in Rudi Gernreich Nun Ensemble, Fall/Winter 1967
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1965
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1965
Rudi Gernreich, Swimsuit, 1964, Fashion Institute of Technology, New York
Rudi Gernreich, Swimsuit, 1964, Fashion Institute of Technology, New York
Daphne Dayle in Rudi Gernreich Swimsuit, photographed by Paul Schutzer for LIFE, 1964
Daphne Dayle in Rudi Gernreich Swimsuit, photographed by Paul Schutzer for LIFE, 1964
Daphne Dayle in Rudi Gernreich Swimsuit, photographed by Paul Schutzer for LIFE, 1964
Daphne Dayle in Rudi Gernreich Swimsuit, photographed by Paul Schutzer for LIFE, 1964
Daphne Dayle in Rudi Gernreich Swimsuit, photographed by Paul Schutzer for LIFE, 1964
Daphne Dayle in Rudi Gernreich Swimsuit, photographed by Paul Schutzer for LIFE, 1964
Daphne Dayle in Rudi Gernreich Swimsuit, photographed by Paul Schutzer for LIFE, 1964
Daphne Dayle in Rudi Gernreich Swimsuit, photographed by Paul Schutzer for LIFE, 1964
Peggy Moffitt in Rudi Gernreich Tunic, 1964
Peggy Moffitt in Rudi Gernreich Tunic, 1964
Peggy Moffitt Rudi in Rudi Gernreich Ensemble,Fall/Winter 1964
Peggy Moffitt Rudi in Rudi Gernreich Ensemble,Fall/Winter 1964
Rudi Gernreich and Peggy Moffitt by Frank Horvat for LOOK, 1965
Rudi Gernreich and Peggy Moffitt by Frank Horvat for LOOK, 1965
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1968
Barbara Streisand in Rudi Gernreich Dress, photographed William Claxton for Show Magazine, 1964
Barbara Streisand in Rudi Gernreich Dress, photographed William Claxton for Show Magazine, 1964
Peggy Moffitt in Rudi Gernreich Ensemble, 1970
Peggy Moffitt in Rudi Gernreich Ensemble, 1970
Rudi Gernreich and Peggy Moffitt, in Time, 1967
Rudi Gernreich and Peggy Moffitt, in Time, 1967
Rudi Gernreich and models, in Time, 1967
Rudi Gernreich and models, in Time, 1967
Renèe Holt and Tom Broome in Rudi Gernreich Ensemble from the Unisex Projet Collection, 1970
Renèe Holt and Tom Broome in Rudi Gernreich Ensemble from the Unisex Projet Collection, 1970
Peggy Moffitt in Rudi Gernreich Swimsuit, 1962
Peggy Moffitt in Rudi Gernreich Swimsuit, 1962
Peggy Moffitt in Rudi Gernreich Swimsuit, 1968
Peggy Moffitt in Rudi Gernreich Swimsuit, 1968
Peggy Moffitt in Rudi Gernreich Ensemble, 1960s
Peggy Moffitt in Rudi Gernreich Ensemble, 1960s
Mary Leon Bing in Rudi Gernreich Ensemble, photographed by Dennis Hopper, 1966
Mary Leon Bing in Rudi Gernreich Ensemble, photographed by Dennis Hopper, 1966
Peggy Moffitt in Rudi Gernreich Ensemble, 1968
Peggy Moffitt in Rudi Gernreich Ensemble, 1968
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Calwton, 1966
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Calwton, 1966
Rudi Gernreich, Jumpsuit, 1962, The Metropolitan Museum of Art, New York
Rudi Gernreich, Jumpsuit, 1962, The Metropolitan Museum of Art, New York
Barbara Streisand in Rudi Gernreich Dress, photographed William Claxton for Show Magazine, 1964
Barbara Streisand in Rudi Gernreich Dress, photographed William Claxton for Show Magazine, 1964
Peggy Moffitt in Rudi Gernreich Swimsuit, photographed by William Claxton, 1964
Peggy Moffitt in Rudi Gernreich Swimsuit, photographed by William Claxton, 1964
Peggy Moffitt in Rudi Gernreich Swimsuit, photographed by William Claxton, 1964
Peggy Moffitt in Rudi Gernreich Swimsuit, photographed by William Claxton, 1964
Peggy Moffitt in Rudi Gernreich Dress, photographed by William Claxton, 1972
Peggy Moffitt in Rudi Gernreich Dress, photographed by William Claxton, 1972
Veruschka in Rudi Gernreich Swimsuit, photographed by Franco Rubartelli, ca. 1968
Veruschka in Rudi Gernreich Swimsuit, photographed by Franco Rubartelli, ca. 1968
Jeanloup Sieff, Rudi Gernreich and Peggy Moffitt, 1965
Jeanloup Sieff, Rudi Gernreich and Peggy Moffitt, 1965
Peggy Moffitt in Rudi Gernreich Evening Dress, photographed by William Claxton, 1966
Peggy Moffitt in Rudi Gernreich Evening Dress, photographed by William Claxton, 1966
Rudi Gernreich, Beachwear, 1963
Rudi Gernreich, Beachwear, 1963
Peggy Moffitt in Rudi Gernreich Kite Dress, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Kite Dress, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Kite Dress, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Kite Dress, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Ensemble, 1964
Peggy Moffitt in Rudi Gernreich Ensemble, 1964
Barbara Streisand in Rudi Gernreich Dress, photographed by William Claxton for Show Magazine, 1964
Barbara Streisand in Rudi Gernreich Dress, photographed by William Claxton for Show Magazine, 1964
Barbara Streisand in Leon Benett Headdress for Rudi Gernreich, Fall/Winter 1964
Barbara Streisand in Leon Benett Headdress for Rudi Gernreich, Fall/Winter 1964
Peggy Moffitt in Rudi Gernreich Ensemble, 1970
Peggy Moffitt in Rudi Gernreich Ensemble, 1970
Peggy Moffitt in Rudi Gernreich Ensemble from the Van Dongen Collection, 1964
Peggy Moffitt in Rudi Gernreich Ensemble from the Van Dongen Collection, 1964
Rudi Gernreich, Dress, Fall/Winter 1967, Fashion Institute of Technology, New York
Rudi Gernreich, Dress, Fall/Winter 1967, Fashion Institute of Technology, New York
Peggy Moffitt, Lydia Fields and Léon Bing for Rudi Gernreich Resort Collection, 1965
Peggy Moffitt, Lydia Fields and Léon Bing for Rudi Gernreich Resort Collection, 1965
Peggy Moffitt, Lydia Fields, Léon Bing and actors James Coburn and Layne Nielson for Rudi Gernreich Resort Collection, 1965
Peggy Moffitt, Lydia Fields, Léon Bing and actors James Coburn and Layne Nielson for Rudi Gernreich Resort Collection, 1965
Renèe Holt and Tom Broome in Rudi Gernreich Dress and Tunic from the Unisex Projet Collection, 1970
Renèe Holt and Tom Broome in Rudi Gernreich Dress and Tunic from the Unisex Projet Collection, 1970
Peggy Moffint in Rudi Gernreich Ensemble, photographed by William Claxton, 1973
Peggy Moffint in Rudi Gernreich Ensemble, photographed by William Claxton, 1973
Models displaying the Rudi Gernreich Resort Collection, 1962
Models displaying the Rudi Gernreich Resort Collection, 1962
Rudi Gernreich, Dress, 1970, Fashion Institute of Technology, New York
Rudi Gernreich, Dress, 1970, Fashion Institute of Technology, New York
Peggy Moffitt in the first Rudi Gernreich Topless Swimsuit Design, 1964
Peggy Moffitt in the first Rudi Gernreich Topless Swimsuit Design, 1964
Peggy Moffitt in Rudi Gernreich Dress, at Brooke Hayward and Dennis Hopper's home, 1965
Peggy Moffitt in Rudi Gernreich Dress, at Brooke Hayward and Dennis Hopper's home, 1965
Peggy Moffitt in Rudi Gernreich Dress and Hat from the Van Dongen Collection, 1964
Peggy Moffitt in Rudi Gernreich Dress and Hat from the Van Dongen Collection, 1964
Rudi Gernreich, Swimsuit, 1964, The Kyoto Costume Institute, Japan
Rudi Gernreich, Swimsuit, 1964, The Kyoto Costume Institute, Japan
Renèe Holt and Tom Broome in Rudi Gernreich Ensemble from the Unisex Projet Collection, photographed by Patricia Faure, 1970
Renèe Holt and Tom Broome in Rudi Gernreich Ensemble from the Unisex Projet Collection, photographed by Patricia Faure, 1970
Renèe Holt and Tom Broome in Rudi Gernreich Ensemble from the Unisex Projet Collection, photographed by Patricia Faure, 1970
Renèe Holt and Tom Broome in Rudi Gernreich Ensemble from the Unisex Projet Collection, photographed by Patricia Faure, 1970
Rudi Gernreich, Dress, 1969, The Metropolitan Museum of Art, New York
Rudi Gernreich, Dress, 1969, The Metropolitan Museum of Art, New York
Rudi Gernreich, Cloche, 1958
Rudi Gernreich, Cloche, 1958
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1971
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1971
Peggy Moffitt in Rudi Gernreich Evening Dress, Fall/Winter 1964
Peggy Moffitt in Rudi Gernreich Evening Dress, Fall/Winter 1964
Rudi Gernreich, No Bra Brassiere, 1965, Victoria & Albert Museum, 1965
Rudi Gernreich, No Bra Brassiere, 1965, Victoria & Albert Museum, 1965
Barbara Streisand in Rudi Gernreich Ensemble, photographed by William Claxton for Show Magazine, 1964
Barbara Streisand in Rudi Gernreich Ensemble, photographed by William Claxton for Show Magazine, 1964
Peggy Moffitt in Rudi Gernreich Ensemble, Hat by Leon Benette, Fall/Winter 1963
Peggy Moffitt in Rudi Gernreich Ensemble, Hat by Leon Benette, Fall/Winter 1963
Peggy Moffitt and models displaying the new Rudi Gernreich Collection, 1962
Peggy Moffitt and models displaying the new Rudi Gernreich Collection, 1962
Peggy Moffitt in Rudi Gernreich Ensemble, 1965
Peggy Moffitt in Rudi Gernreich Ensemble, 1965
Renèe Holt and Tom Broome for Rudi Gernreich Unisex Projet Collection, photographed by Patricia Faure, 1970
Renèe Holt and Tom Broome for Rudi Gernreich Unisex Projet Collection, photographed by Patricia Faure, 1970
Peggy Moffitt in Rudi Gernreich Ensemble, Fall/Winter 1963
Peggy Moffitt in Rudi Gernreich Ensemble, Fall/Winter 1963
Peggy Moffitt, Rudi Gernreich and Leon Bing, 1968
Peggy Moffitt, Rudi Gernreich and Leon Bing, 1968
Peggy Moffitt in Rudi Gernreich Dress, photographed by William Claxton, 1975
Peggy Moffitt in Rudi Gernreich Dress, photographed by William Claxton, 1975
Peggy Moffitt, Rudi Gernreich and models, ca. 1970
Peggy Moffitt, Rudi Gernreich and models, ca. 1970
Steve McQueen and Peggy Moffitt for Rudi Gernreich, photographed by William Claxton, 1968
Steve McQueen and Peggy Moffitt for Rudi Gernreich, photographed by William Claxton, 1968
Steve McQueen and Peggy Moffitt for Rudi Gernreich, photographed by William Claxton, 1968
Steve McQueen and Peggy Moffitt for Rudi Gernreich, photographed by William Claxton, 1968
Steve McQueen and Peggy Moffitt for Rudi Gernreich, photographed by William Claxton, 1968
Steve McQueen and Peggy Moffitt for Rudi Gernreich, photographed by William Claxton, 1968
Peggy Moffitt and Léon Bing in Rudi Gernreich Ensembles, 1968
Peggy Moffitt and Léon Bing in Rudi Gernreich Ensembles, 1968
Rudi Gernreich, Bathing Suit, ca. 1968, The Metropolitan Museum of Art, New York
Rudi Gernreich, Bathing Suit, ca. 1968, The Metropolitan Museum of Art, New York
Gene Clark and Peggy Moffitt in Rudi Gernreich Ensemble with The Byrds, ca. 1965
Gene Clark and Peggy Moffitt in Rudi Gernreich Ensemble with The Byrds, ca. 1965
Peggy Moffitt Rudi in Gernreich Ensemble, Fall/Winter 1968
Peggy Moffitt Rudi in Gernreich Ensemble, Fall/Winter 1968
Rudi Gernreich, Hat, photographed by Patrica Faure, 1958
Rudi Gernreich, Hat, photographed by Patrica Faure, 1958
Peggy Moffitt in Rudi Gernreich Ensemble, Fall/Winter 1971
Peggy Moffitt in Rudi Gernreich Ensemble, Fall/Winter 1971
Diana Newman in Rudi Gernreich Dress, Fall/Winter 1970
Diana Newman in Rudi Gernreich Dress, Fall/Winter 1970
Peggy Moffitt in Rudi Gernreich Chicago Ensemble, Fall/Winter 1963
Peggy Moffitt in Rudi Gernreich Chicago Ensemble, Fall/Winter 1963
Peggy Moffitt in Rudi Gernreich Blouse and Hat from the Siamese Collection, photographed by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich Blouse and Hat from the Siamese Collection, photographed by William Claxton, 1968
Peggy Moffitt and Rudi Gernreich, 1968
Peggy Moffitt and Rudi Gernreich, 1968
Rudi Gernreich, Swimsuit, 1963
Rudi Gernreich, Swimsuit, 1963
Rudi Gernreich, Bathing Suit, 1964, The Metropolitan Museum of Art, New York
Rudi Gernreich, Bathing Suit, 1964, The Metropolitan Museum of Art, New York
Rudi Gernreich, Dress, 1969, The Metropolitan Museum of Art, New York
Rudi Gernreich, Dress, 1969, The Metropolitan Museum of Art, New York
Rudi Gernreich, Dress (detail), 1969, The Metropolitan Museum of Art, New York
Rudi Gernreich, Dress (detail), 1969, The Metropolitan Museum of Art, New York
Peggy Moffitt in Rudi Gernreich Dress, 1971
Peggy Moffitt in Rudi Gernreich Dress, 1971
Rudi Gernreich, Suits, 1962
Rudi Gernreich, Suits, 1962
Rudi Gernreich, Peggy Moffitt and William Claxton, Photobooth, 1964
Rudi Gernreich, Peggy Moffitt and William Claxton, Photobooth, 1964
Peggy Moffitt in Rudi Gernreich Dress from the Siamese Collection, photographed by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich Dress from the Siamese Collection, photographed by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich Ensemble, 1965
Peggy Moffitt in Rudi Gernreich Ensemble, 1965
Rudi Gernreich, Suit and Blouse, 1962
Rudi Gernreich, Suit and Blouse, 1962
Peggy Moffitt in Rudi Gernreich Ensemble, 1967
Peggy Moffitt in Rudi Gernreich Ensemble, 1967
Peggy Moffitt in Rudi Gernreich Dress, photographed by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich Dress, photographed by William Claxton, 1968
Rudi Gernreich, Swimwear, 1950s
Rudi Gernreich, Swimwear, 1950s
Peggy Moffitt for Rudi Gernreich Fashion Show, 1966
Peggy Moffitt for Rudi Gernreich Fashion Show, 1966
Peggy Moffitt in Rudi Gernreich Rhinestone Cloche, photographed by William Claxton, 1958
Peggy Moffitt in Rudi Gernreich Rhinestone Cloche, photographed by William Claxton, 1958
Peggy Moffitt and models for the Rudi Gernreich Resort Collection, 1965
Peggy Moffitt and models for the Rudi Gernreich Resort Collection, 1965
Rudi Gernreich, Ensemble, 1966
Rudi Gernreich, Ensemble, 1966
Peggy Moffitt in Rudi Gernreich Mini-Dress, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Mini-Dress, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Ensemble, ca. 1967
Peggy Moffitt in Rudi Gernreich Ensemble, ca. 1967
Rudi Gernreich at work, 1970s
Rudi Gernreich at work, 1970s
Rudi Gernreich, Ensemble, 1967, The Metropolitan Museum of Art, New York
Rudi Gernreich, Ensemble, 1967, The Metropolitan Museum of Art, New York
Peggy Moffitt in Rudi Gernreich Baby Dress and sailors, 1965
Peggy Moffitt in Rudi Gernreich Baby Dress and sailors, 1965
Peggy Moffitt in Rudi Gernreich Zouaves Ensemble, 1968
Peggy Moffitt in Rudi Gernreich Zouaves Ensemble, 1968
Peggy Moffitt in Rudi Gernreich Henri Dress, photographed by William Claxton, ca. 1967
Peggy Moffitt in Rudi Gernreich Henri Dress, photographed by William Claxton, ca. 1967
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1968
Rudi Gernreich, Swimsuit, 1963
Rudi Gernreich, Swimsuit, 1963
Renèe Holt and Tom Broome in Rudi Gernreich, Swimsuits from the Unisex Projet Collection, 1970
Renèe Holt and Tom Broome in Rudi Gernreich, Swimsuits from the Unisex Projet Collection, 1970
Peggy Moffitt in Rudi Gernreich Mozart Pants and Tunic, Fall/Winter 1964
Peggy Moffitt in Rudi Gernreich Mozart Pants and Tunic, Fall/Winter 1964
Rudi Gernreich and a model, photographed by Ron Galella, 1975
Rudi Gernreich and a model, photographed by Ron Galella, 1975
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1966
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1966
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Claxton, 1967
Rudi Gernreich, Swimwear Ensembles, 1962
Rudi Gernreich, Swimwear Ensembles, 1962
Peggy Moffitt in Rudi Gernreich Swimsuit, photographed by William Claxton, 1971
Peggy Moffitt in Rudi Gernreich Swimsuit, photographed by William Claxton, 1971
Peggy Moffitt in Rudi Gernreich Swimsuit, photographed by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich Swimsuit, photographed by William Claxton, 1968
Peggy Moffitt in Rudi Gernreich Jumpsuit and Skullcap, 1969
Peggy Moffitt in Rudi Gernreich Jumpsuit and Skullcap, 1969
Rudi Gernreich, No Bra Brassiere, ca. 1966, The Metropolitan Museum of Art, New York
Rudi Gernreich, No Bra Brassiere, ca. 1966, The Metropolitan Museum of Art, New York
Peggy Moffitt in Rudi Gernreich Ensemble, ca. 1964
Peggy Moffitt in Rudi Gernreich Ensemble, ca. 1964
Rudi Gernreich, Dress, 1967
Rudi Gernreich, Dress, 1967
Rudi Gernreich, Beachwear, 1963
Rudi Gernreich, Beachwear, 1963
Peggy Moffitt, Leon Bing and Ellen Harth in Rudi Gernreich Ensembles, photographed by William Claxton, 1966
Peggy Moffitt, Leon Bing and Ellen Harth in Rudi Gernreich Ensembles, photographed by William Claxton, 1966
Peggy Moffitt in Rudi Gernreich Evening Dress, photographed by William Claxton, 1966
Peggy Moffitt in Rudi Gernreich Evening Dress, photographed by William Claxton, 1966
Rudi Gernreich, Beachwear, 1965, The Metropolitan Museum of Art, New York
Rudi Gernreich, Beachwear, 1965, The Metropolitan Museum of Art, New York
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Calwton, 1966
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by William Calwton, 1966
Rudi Gernreich, Plastic armor designed for a Max Factor production, 1973
Rudi Gernreich, Plastic armor designed for a Max Factor production, 1973
Peggy Moffitt in Rudi Gernreich Gauguin Top and Pants, 1965
Peggy Moffitt in Rudi Gernreich Gauguin Top and Pants, 1965
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by Jerry Schatzberg, 1960s
Peggy Moffitt in Rudi Gernreich Ensemble, photographed by Jerry Schatzberg, 1960s
Rudi Gernreich, Swimsuits, 1960s
Rudi Gernreich, Swimsuits, 1960s
Peggy Moffitt in Rudi Gernreich Dress, photographed by William Claxton, 1967
Peggy Moffitt in Rudi Gernreich Dress, photographed by William Claxton, 1967
Rudi Gernreich, Swimsuit, in the window of JAX, photographed by William Claxton, 1960
Rudi Gernreich, Swimsuit, in the window of JAX, photographed by William Claxton, 1960
Peggy Moffitt in Rudi Gernreich George Raft Suit, Fall/Winter 1967
Peggy Moffitt in Rudi Gernreich George Raft Suit, Fall/Winter 1967