Muses

Agnelli

In the early 20th century, Giovanni Agnelli, a cavalry officer, turns into Italy’s wealthiest and most important industrial leader - his company, Fiat, becomes a national institution. In the 1960s, his grandson, Gianni, an elegant playboy and party-animal, takes the reign of the company and surprisingly turns himself into a solid yet unconventional manager. Married to Marella Caraccilo di Castagneto - one of Truman Capote’s beloved Swans - they epitomize the 1960s lavish Café Society. When l’Avvocato dies in 2003, Fiat faces its mots important crisis and while John Elkann, his grandson becomes his successor, it is Lapo Elkann who attracts the attention of the media and the public because of his chaotic jet-set existence. Nonetheless, the family’s ugly duckling has managed to impose his extravagant lifestyle, his original allure inherited from his grandfather and his innovative ideas that fuel his professional projects. The turbulent heir has built a life outside Fiat, yet his presence in the family’s genealogy perfectly completes its mythology that needs scandals, success, money and extravagances to remain influential.

Tags / Agnelli - Family - Tribes - 1960s - Fortune - Industry - Italy - Extravagance
Mr Lapo Elkan and his Ferrari 458 Italia Camouflage
Mr Lapo Elkan and his Ferrari 458 Italia Camouflage
Henry Clarke, Portrait of Marella Caracciolo di Castagneto, in the library of her home in Turin, from Vogue, January 1, 1967
Henry Clarke, Portrait of Marella Caracciolo di Castagneto, in the library of her home in Turin, from Vogue, January 1, 1967
Henry Clarke, Portrait of Marella Caracciolo di Castagneto, 1967
Henry Clarke, Portrait of Marella Caracciolo di Castagneto, 1967
Henry Clarke, Portrait of Marella Caracciolo di Castagneto wearing Jean Patou, 1956
Henry Clarke, Portrait of Marella Caracciolo di Castagneto wearing Jean Patou, 1956
Henry Clarke, Portrait of Marella Agnelli, 1962
Henry Clarke, Portrait of Marella Agnelli, 1962
Henry Clarke, Portrait of Marella Agnelli, 1962
Henry Clarke, Portrait of Marella Agnelli, 1962
Richard Avedon, Portrait of Marella Agnelli, 1976
Richard Avedon, Portrait of Marella Agnelli, 1976
Arturo Ghergo, Marella Caracciolo Di Castagneto (later Mrs. Gianni Agnelli) is wearing a creation of Federico Forquet, Vogue, 1945
Arturo Ghergo, Marella Caracciolo Di Castagneto (later Mrs. Gianni Agnelli) is wearing a creation of Federico Forquet, Vogue, 1945
Pasquale de Antonis, Portrait of Princess Marella Caracciolo di Castagneto (later Mrs. Gianni Agnelli) is wearing a creation of Carosa in Palazzo Torlonia, 1948
Pasquale de Antonis, Portrait of Princess Marella Caracciolo di Castagneto (later Mrs. Gianni Agnelli) is wearing a creation of Carosa in Palazzo Torlonia, 1948
Princess Marella Caracciolo di Castagneto in Balenciaga, at her 1953 wedding to Fiat heir Gianni Agnelli
Princess Marella Caracciolo di Castagneto in Balenciaga, at her 1953 wedding to Fiat heir Gianni Agnelli
Henry Clarke, Portrait of Marella Agnelli and Princess Pignatelli, on La Leopolda, one of Agnelli's yachts, in the port of Beaulieu-sur-Mer on the Côte d'Azur. From Vogue, July 1, 1962
Henry Clarke, Portrait of Marella Agnelli and Princess Pignatelli, on La Leopolda, one of Agnelli's yachts, in the port of Beaulieu-sur-Mer on the Côte d'Azur. From Vogue, July 1, 1962
Portrait of Gianni Agnelli, 1970's
Portrait of Gianni Agnelli, 1970's
Portrait of Gianni Agnelli, 1970's
Portrait of Gianni Agnelli, 1970's
Karen Radkai, Portrait of Antonella Agnelli, Vogue, June 1966
Karen Radkai, <>Portrait of Antonella Agnelli, Vogue, June 1966
Richard Avedon, Portrait of Antonella Agnelli, New York, January 1961
Richard Avedon, Portrait of Antonella Agnelli, New York, January 1961
Gianni and Marella Agnelli in 1967
Gianni and Marella Agnelli in 1967
Lapo Elkann, grand son of Gianni Agnelli, 2010's
Lapo Elkann, grand son of Gianni Agnelli, 2010's
Lapo Elkann, grand son of Gianni Agnelli, 2010's
Lapo Elkann, grand son of Gianni Agnelli, 2010's
Edordo Agneli, son of  Gianni Agnelli
Edordo Agneli, son of Gianni Agnelli
Lapo Elkann, grand son of Gianni Agnelli, 2010's
Lapo Elkann, grand son of Gianni Agnelli, 2010's
Ray Morisson, Pohto of Gianni and Marella Agnelli, in Mila Schön, at Truman Capote's Black-and-White Ball, November 28, 1966
Ray Morisson, Pohto of Gianni and Marella Agnelli, in Mila Schön, at Truman Capote's Black-and-White Ball, November 28, 1966
Richard Avedon, Portrait of Marella Agnelli, 1953
Richard Avedon, Portrait of Marella Agnelli, 1953
Carlo Grazziani, Photo of Gianni Agnelli, Carlo Caracciolo, Marella Agnelli, Carlo de Robilan, 1960's
Carlo Grazziani, Photo of Gianni Agnelli, Carlo Caracciolo, Marella Agnelli, Carlo de Robilan, 1960's
Richard Avedon, Portrait of Marella Agnelli, 1959
Richard Avedon, Portrait of Marella Agnelli, 1959
Lee Radziwill, Jacqueline Kennedy and Gianni Agnelli, 1962
Lee Radziwill, Jacqueline Kennedy and Gianni Agnelli, 1962
Andy Warhol, Portrait of Gianni Agnelli, 1972
Andy Warhol, Portrait of Gianni Agnelli, 1972
Andy Warhol, Portrait of Gianni Agnelli, 1972
Andy Warhol, Portrait of Gianni Agnelli, 1972
Andy Warhol, Portrait of Marella Agnelli, 1972
Andy Warhol, Portrait of Marella Agnelli, 1972
Giovanni and Marella Agnelli, B.Grazziani 1957
Giovanni and Marella Agnelli, B.Grazziani 1957
Giovanni and Marella Agnelli, 1960's
Giovanni and Marella Agnelli, 1960's
Antonella Bechi Piaggio and Umberto Agnelli, 1960's
Antonella Bechi Piaggio and Umberto Agnelli, 1960's
David Lees, Portrait of Gianni Agnelli, 1964
David Lees, Portrait of Gianni Agnelli, 1964
Umberto Agnelli & Andrea Agnelli
Umberto Agnelli & Andrea Agnelli
Karen Radkai, Portrait of Allegra Agnelli, 1960's
Karen Radkai, Portrait of Allegra Agnelli, 1960's
Portrait of Allegra Agnelli, 1960's
Portrait of Allegra Agnelli, 1960's
Allegra Agnelli and Violante Visconti, 1960's
Allegra Agnelli and Violante Visconti, 1960's
Gianni and Susanna Agnelli, 1963
Gianni and Susanna Agnelli, 1963
Susanna Agnelli
Susanna Agnelli
Gianni Agnelli and Heidi von Salvisberg , 1970's
Gianni Agnelli and Heidi von Salvisberg , 1970's
Benno Graziani, Portrait of Gianni Agnelli in his private plane, 1956
Benno Graziani, Portrait of Gianni Agnelli in his private plane, 1956
Benno Graziani, Photo of Dinnner on the Creole. From left to right, Jacqueline and Edouard de Ribes, Marella and Gianni Agnelli, 1958
Benno Graziani, Photo of Dinnner on the Creole. From left to right, Jacqueline and Edouard de Ribes, Marella and Gianni Agnelli, 1958
Sergio Pininfarina and Giovanni Agnelli
Sergio Pininfarina and Giovanni Agnelli
Burt Glinn,  Portrait of Italian director of FIAT, Giovanni Agnelli, 1978 © Burt Glinn/Magnum Photos
Burt Glinn, Portrait of Italian director of FIAT, Giovanni Agnelli, 1978 © Burt Glinn/Magnum Photos
Erich Lessing, Gianni Agnelli, Italian industrialist and politician,
head of Fiat automobie combine, overlooking Fiat's test circuit near Torino, 1956 © Erich Lessing/Magnum Photos
Erich Lessing, Gianni Agnelli, Italian industrialist and politician, head of Fiat automobie combine, overlooking Fiat's test circuit near Torino, 1956 © Erich Lessing/Magnum Photos
Richard Kalvar, Portrait of Italian Fiat CEO Giovanni Agnelli, 1985 © Richard Kalvar/Magnum Photos
Richard Kalvar, Portrait of Italian Fiat CEO Giovanni Agnelli, 1985 © Richard Kalvar/Magnum Photos
Philippe Halstman, Marella Agnelli, wearing a dress designed by Balenciaga, Villefranche sur Mer. Villa Leopolda 1963 © Philippe Halsman/Magnum Photos
Philippe Halstman, Marella Agnelli, wearing a dress designed by Balenciaga, Villefranche sur Mer. Villa Leopolda 1963 © Philippe Halsman/Magnum Photos
Marc Riboud, Portrait of Umberto Agnelli, © Marc Riboud/Magnum Photos
Marc Riboud, Portrait of Umberto Agnelli, © Marc Riboud/Magnum Photos
James Adamson, Photo of Gianni Agnelli with his son Umberto on the
James Adamson, Photo of Gianni Agnelli with his son Umberto on the "Capricia", 1977
David Lees, Portrait of Gianni with Umberto Agnelli, 1968
David Lees, Portrait of Gianni with Umberto Agnelli, 1968
Marella and Gianni with Edoardo (at the back), Margherita, and in front, Filippo Caracciolo (a cousin), Lapo, and John - 1986
Marella and Gianni with Edoardo (at the back), Margherita, and in front, Filippo Caracciolo (a cousin), Lapo, and John - 1986
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