n°124/ So Long, Maestro

June 2014


Designers remain widely unknown from large audiences though we spend a lifetime among their creations. Italian designer Massimo Vignelli died in New York City on May, 27, at the age of 83. An admirer of the architects Mies van der Rohe and Le Corbusier, Vignelli moved to New York from Italy in the mid-1960s with the driven aspiration to propagate a design aesthetic inspired by their ideal of functional beauty.He designed  many corporate logos for big American companies such as American Airlines, Ford, IBM, Saks or Bloomingdale's. Even more, he designed the whole mapping system of New York City Subway with the ability to take lots of information and somehow clarify it. Vignelli confessed he would have liked to develop a corporate identity for the Vatican. “I would go to the pope and say, ‘Your holiness, the logo is O.K.,’ ” he said, referring to the cross, “but everything else has to go.”


 Massimo Vignelli