n°14/ Pure Lines

April 2012

by Nathalie Azoulai

Steve Jobs never hid the Bauhaus’ influence on him: purity and clean lines, the ever-present aesthetic of the cube, the taste for the colour white, minimalism and functionality. For the 1920s and 1930s German architecture and design movement, form followed function. His masters? Walter Gropius, Ludwig Mies van der Rohe, Marcel Breuer, Herbert Bayer, all of whom were German (except the Hungarian-born Breuer) and who all became exiles in the USA. When Bayer became creative director at Harper’s Bazaar and created this pre-Warhol Warholian cover, you can’t help but be reminded of the colour ranges of the iPod and the original iMac. Not to mention Steve Jobs’ trademark polo neck, a nod to the austere Walter Gropius himself…



Marcel Breuer

Walter Gropius

Mies van der Rohe

Herbert Bayer

Steve Jobs