n°142/ Once upon a time...

October 2014


by Nathalie Azoulai


Once upon a time, some massive explosion took place right in the middle of Paris Bois de Boulogne bringing to life some strange palace made of glass, wood and metal. This is how the new Louis Vuitton Foundation story goes and how it has been told by renowned architect Frank Gerhy. We are aware that fashion and luxury brands need storytelling to escape from commerce and market and are ready to make up any spacetime genesis or magic so as to display new mythologies… Opening on October, 27th.


 Louis Vuitton Foundation by Frank Gehry