Trendsetter OF THE WEEK

n°48/ Emmanuelle Brizay & Ingrid Brochard

October 2016

by Nathalie Azoulai

Those two girls could be flags to advocate the French sense of smart glam. Graduated from the most prestigious business schools of France, they've just launched Panoply, which could be qualified as Uber of fashion and style. "Own your style not your clothes" is their motto. Considering fashion and clothes as moments of life more than goods or properties, they offer style guidance to women, monthly exchangeable wardrobes staggered over three different renting rates that include curated clothes designed by Marc Jacobs, Sonia Rykiel or Philip Lim. Wildly innovative.