n°86/ Pink is the New Black

September 2013


by Nathalie Azoulai


When it comes to fragrances, pink has become the new black. No pink at Christian Dior, Jean Patou or Guerlain before the 2000s but intense and glowing golden shades. Globalization marketing made it all different: whereas gold stands for a blooming mature femininity, pink targets young girls. Because of the kawaï Asian style, because of candies and roses. And dawn. You get it: pink stands for sunrise whereas gold stands for sunset. Skincare isn't the only field to tell about aging. Fragrance is another one. But we might have too much of pink pretty soon so what will be the new black? Deep blue for what? Sinking sun?


 Susanne Spiel