Born in a favored Californian family, Herb Ritts became a famous photographer almost by accident. During a drive in the desert with his friend Richard Gere, he casually captured the actor changing tires in a garage, in a sweaty undershirt and a cigarette pending from his lips: the photography thus appeared in numerous magazines. At a time when a strong interest resided in the body, the American photographer created black and white statuesque and sensual shots of the supermodels and celebrities of the 1980s and 1990s. Inspired by Greek sculpture he depicted a contemporary society by challenging gender, race and sexuality and transgressing stereotypes to privilege form, harmony and light - relying mostly on California’s ‘golden hour’. Herb Ritts’s images blended the female and the male, lightness and strength, suggestiveness and power to better depict a glamorous and mythical world. As the grunge aesthetic began to prevail in the mid 1990s, fashion photography claimed for a more chaotic, authentic and sexual identity. Yet Herb Ritts reminded that it was no shame to enjoy sole beauty.