Following his fine arts studies until 1949, Andy Warhol settles in New York where he works in publicity and for various fashion magazines as well as a visual merchandiser for prominent stores. Already recognized as a talented illustrator in the world of advertisement, Andy Warhol begins painting in the 1960s fueled by the Pop movement born in England he emphasizes with his comic-like works and his Campbell Soup cans. He also promptly inaugurates his work as a photographer who depicts the rich and famous of the 1960s and 1970s. In 1964, he founds his Factory in New York where numerous underground figures experiment artistic projects from films to music with the Velvet Underground and art. He takes many self-portraits but also various images, mostly Polaroids, of his glamorous and eccentric clique: ‘photography enables me to remember where I was every minute. That’s why I take pictures. It’s a visual diary.’ Yet, not only did Andy Warhol perfectly combine the contradictions of his society, spending time with the show business at the Studio 54 and standing as the pivotal figure of the underground while uniting commercial production and art but did he announce, with his photographs, the selfie and Instagram era.