Born in Berlin where she opened her first photo studio, in 1925, Else Neulander-Simon soon became a popular fashion and portrait photographer. She specialized on the surreal multiple-exposure technique that enabled her to create forceful dream-like and absurd images while they blurred the boundaries between fine art and commercial photography. An impulse to the German avant-garde and to the acceptance of a new vision of femininity, Yva was unfortunately forced to stop practicing her profession because of her jewishness in 1938 and began working as an x-ray technician in Berlin’s Jewish Hospital. In 1942, Yva and her husband were both arrested and deported to a concentration camp where they were both probably killed the same year. Her dramatic early death prevented Yva from pursuing her influence on modern photography, yet one of her young apprentices who considered her as his idol did rise to become an influential contemporary photographer…a certain Helmut Newton.