Louis Vuitton by Marc Jacobs (1998)

In 1997, the American designer is hired by the French historical house that he has since modernised with his free-spirited, glamorous, sexy and fun ready-to-wear collections (a première for the brand). With an accurate sense of business strategies, he has reinvented Louis Vuitton's identity, daring to propose best-selling handbags designed by contemporary artists and blockbuster fashion shows. 


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