In 1948, after his family has moved to Memphis, Elvis Presley builds his musical distinctive style made of blues and gospel. From 1955, his career, launched by his manager, the dubious 'Colonel' Tom Parker, the young singer rapidly becomes one of rockabilly's most charismatic and popular interpreter with such hits as Heartbreak Hotel, Love Me Tender and Hound Dog. He shocks older crowds with his lascivious performances insisting on pelvic moves which earned him the nickname, Elvis the Pelvis that led to a veritable mania. The performer was promptly featured in various films such as Jailhouse Rock, in 1957 and Kid Creole, in 1958 before being enlisted as a soldier – a period during which he was introduced to amphetamines, karate and Priscilla. Elvis Presley triumphantly returned in 1960 and focused on films, mostly musicals, starring in such features as Blue Hawaii, in 1961 and Viva Las Vegas, in 1964 that nonetheless produced hit songs such as It's Now or Never and Can't Help Falling in Love. In the meantime, he was supplanted in pop culture's Zeitgeist by such figures as The Beatles and The Rolling Stones which pushed Elvis Presley reinvent himself and make an incredible comeback during a Christmas special television show that resurrected the King of Rock n' Roll. He then returned to energetic live performances that enthralled thousands of fans and, to keep up with his hectic schedule of touring, the singer relied dangerously on an array of pharmaceuticals, transforming his consumption into drug abuse. He therefore highly deteriorated himself emotionally and physically, gaining much weight and becoming a bloated, sweaty caricature of himself wearing his signature karate-like glittery jumpsuits. This self-destruction led to his premature death that did not end the global phenomenon but instead created a cultural fascination with worldwide fans organising Mecca-like pilgrimages to Elvis Presley's Graceland manor: the King is dead, long live the King!