Adopted at the age of two, Steve Jobs is brought up in California where he, from his early adolescent years, familiarizes himself with electronics. In 1976, Apple is created by Steve Jobs, Steve Wozniak and Ronald Wayne (who leaves the company two weeks after its foundation). At the time, he experiments LSD, is a vegetarian and follows a Buddhist spirituality, he thus ressembles more a hippie than an entrepreneur. Nonetheless Apple enters the stock market three years later and Steve Jobs has become a multimillionaire while he leads a love affair with Joan Baez. In 1985, Steve Jobs is fired from Apple and he founds Pixar Animation before he is asked to return to his company in the mid 2000s, a period from which he establishes his iconic persona. With his black Issey Miyake turtlenecks, jeans and sneakers, his bad temper, his Hollywood-like presentation shows and mostly his hit products, Steve Jobs becomes an international star who invents the aesthetic and the technology of the future. He prematurely dies in 2011 from cancer and definitely turns himself into a legend that efficiently moved from counterculture to global marketing.